How We Market Your Home

Affiliated Networking

Referrals from our affiliate network through annual Sotheby’s events has enabled Pinnacle Sotheby’s International Realty to reach a broad audience with direct access to over 20,000 agents spanning 60 countries. Over the past few years, relationships at these various events have been formed that have produced over 5 million in additional sales for our company.

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Each of our Pinnacle Sotheby’s International Realty Associates have access to an inspiring selection of branded marketing materials through a propriety platform featuring fine art images and an array engaging templates that allow the creation of beautiful and eye-catching brochures. Within just a few days, a property offering can be distributed nationally and globally to specific targeted markets.

Social Media

Sotheby’s International Realty’s Global Social Media brings over 300,000 visits to the SIR.com website each year. Pinnacle Sotheby’s International Realty’s various social media platforms such as Facebook, Instagram, and Twitter help drive visitors to pinnaclesir.com and provide agents and loyal followers a great way to connect. Pinnacle Sotheby’s International Realty Blog provides inspiring, and enlightening articles that are both fun and informative.

Advertising

The Sotheby’s International Realty Brand opens doors to some of the most prestigious national and international print and online publications. We select local print media that offer best exposure to targeted visitors such as The Mountain Breeze and The Tryon Foothills Magazine. Pinnacle Sotheby’s International Realty is proud to be DIRECTOR sponsor of the Tryon International Film Festival which brings in hundreds of visitors from across the nation and films from over 17 countries. Branded video presentations of some of our most unique and significant properties are created through CINETOUR, own video platform. CINETOUR videos can be found on Pinnacle Sotheby’s YouTube channel and pinnacleSIR.com

SIR.com

Significant online exposure begins with SIR.com and then extends through our global sites which include PinnacleSIR.com. We distribute properties to the most noteworthy media companies and real estate focused websites in the world that include, The Wall Street Journal, The New York Times, JamesEdition, and Mansion Global. This exposure represents an astounding 37 million visits to sothebysrealty.com. It’s not just about being online, it’s about being found online and inviting the world to the front door of the properties we represent.

Email Campaign

Several times each month, we generate e-mail marketing that targets specific prospects from our extensive and detailed data base which can be organized by lifestyle, location and type. In addition, announcements of all newly acquired offerings are widely distributed to both local and select affiliate associates.

Sotheby’s Magazine

Sotheby’s Magazine reaches an affluent world audience and feature significant listings from local markets. Our associates have attended Sotheby’s Auction Events in London and New York where we have presented some of our most significant listings and promoted our own local brand.

Matterport

Matterport is an advanced and powerful 3D platform used in real estate that turns a space into an accurate and immersive digital twin. Homes with a Matterport 3D/360° Virtual Tour allow users into a property without leaving the comforts of home.

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Sotheby’s International Realty’s new global brand campaign, “What’s Next” is a natural evolution of the Nothing Compares campaign. We are experts in understanding our clients’ wants, needs and aspirations- all while curating the next chapter of their lives. We know that our clients are in search of partners – not purveyors and rely on these dedicated partners to be available to navigate an ever-evolving marketplace so they may imagine what their next can be.